PAKT partnered with DoStuff to offer embedded event insurance to 60M annual event-goers. The model: users get instant quotes, then have 30 days to purchase before needing a new quote.
The problem: Most quotes died in inboxes. Generic follow-up emails got ignored. Prospects received their quote, intended to buy later, then forgot or lost urgency. The 30-day window closed without conversion.
PAKT needed behavioral messaging that captured prospects during their highest-intent moment—the first 48 hours after requesting a quote. Miss that window, and conversion rates plummeted.
The gap between quote request and purchase was leaking qualified prospects who had already expressed intent.
Working with Yieldpage, PAKT rebuilt their post-quote messaging as a behavioral system:
Landing pages: Simplified quote flow to reduce friction. Clear value props matched to event types. Streamlined form fields to capture email without overwhelming prospects.
Hotzone emails (first 48 hours): Three strategically-timed messages designed for the critical conversion window:
Email 1: Immediate quote confirmation + key coverage details
Email 2: Address common objections with social proof
Email 3: Create urgency around the 30-day quote expiration
Behavioral timing: Messages arrived when prospects were most likely to act—not on a generic drip schedule. Each email built on the previous one, moving from validation to conversion.
Message continuity: Landing page promises aligned with email messaging. No disconnect between quote experience and follow-up. Same voice, same value props, same behavioral triggers.
The result: A complete funnel system where landing pages captured intent and emails converted it—all within the highest-value 48-hour window.
The first 48-hour email sequence achieved exceptional engagement metrics—10x industry averages for email open rates and click-through rates.